Hyra

Hyra: Italian style and ultimate thermal protection for downhill skiing

To tackle long days on the slopes with peak comfort, warmth, and style, the Hyra brand is the perfect match. Blending a distinctive Italian design with highly waterproof and breathable technical membranes, this brand creates outerwear lines engineered to shield you from the elements while ensuring unrestricted freedom of movement. At Alternativa Sport, we offer a premier selection from the Hyra catalog: from warm, feature-rich ski jackets to ergonomic ski pants, designed with durable materials and modern cuts for both men and women. Shop your ideal ski outfit on our secure online e-shop with fast, insured shipping, or come test the fit and premium fabrics in person at our Sistiana brick-and-mortar retail store.